Sentu is a self-initiated organic skincare brand inspired by the natural beauty and rituals of Bali. Launching with a collection of balms, lotions, oils and scrubs, the brand needed an identity and packaging system that could establish its place in the market from the outset. The challenge was to create a brand that felt considered and premium while remaining connected to nature, ritual and the idea of escaping the everyday.
The resulting brand world draws on Bali through earthy tones, natural textures and considered typography, creating a sense of calm, warmth and quality. The packaging system brings the collection together while giving each product its own character, creating a cohesive range that feels natural, elevated and designed to turn everyday skincare into a moment of escape.
