Delightfully Delicious began as a food truck and evolved into a permanent shop specialising in waffles, shakes and homemade treats. The growing business needed a distinctive identity that could work across the shop, menus, promotional materials and products, while capturing its playful and welcoming personality.
I developed a flexible visual identity built around bold typography, hand-drawn food illustrations and a simple wave-like graphic language. The system was extended across menus, children's activity sheets, stationery, promotional materials and product packaging, creating a consistent brand experience across both the physical shop and its wider communications.
