The Challenge
Delightfully Delicious began as a small waffle truck with big ambitions. I first met Jess, the founder, at a Women into Business networking event and was excited to support her new venture. She needed a brand identity that felt warm, characterful and good enough to eat. As the business grew, the brand needed to grow with it.
My Approach
We started by creating a simple and friendly identity that reflected the homemade charm of her waffles. I designed a soft, rounded logo, chose a cheerful colour palette, and developed hand-drawn illustrations to add personality.
As Jess expanded from a mobile setup to a more permanent space, we kept building on the brand together. I created printed menus, packaging, signage, wall murals and takeaway materials, keeping everything cohesive and visually appealing.
The Outcome
The branding gave Delightfully Delicious a strong and consistent presence across every customer touchpoint. It helped the business stand out and connect with customers, supporting its growth from a start-up food truck into a local favourite. Seeing the identity evolve alongside Jess’s journey has been a real highlight.