After years of experience, Gaynor had evolved considerably, but her brand hadn’t evolved with her. It wasn’t communicating the warmth and quality of her ceremonies clearly enough, and she was sometimes being mistaken for a wedding coordinator rather than the celebrant behind the ceremony. The challenge was to make what she does immediately clear, while reflecting the warmth and care that make her ceremonies special.
The new identity brings together Gaynor’s warmth and personality with a more refined sense of quality, creating a brand that clearly positions her as a ceremony specialist. The identity was extended across her website, social presence and printed materials, creating a consistent experience from the first interaction through to the ceremony itself.
You can view her website here Gaynor Hogg Ceremonies.
