The Challenge
Birchwood Art Studio was launching a fresh creative space in Edinburgh and needed a bold, contemporary brand identity that captured their artistic spirit. They wanted a versatile visual system that worked seamlessly across digital platforms, print materials, packaging, and physical signage.
My approach
I started by exploring Birchwood’s unique personality and creative vision, developing moodboards to inspire a look that felt modern, energetic, and approachable. The branding combined clean typography with dynamic color accents and graphic elements to reflect the studio’s vibrant art community.
For the website, I created a concept design focused on showcasing artwork and events in a visually engaging way, prioritizing easy navigation and bold imagery to attract artists and visitors alike.
The signage and print materials extended the brand identity into physical spaces and promotional assets, ensuring consistency and impact across every touchpoint. Packaging designs echoed the studio’s contemporary aesthetic, reinforcing the brand’s presence in every detail.
The outcome
The cohesive branding and digital concept helped position Birchwood Art Studio as an exciting, creative hub in Edinburgh. The versatile visual identity supported their launch and ongoing engagement with the local art community, providing a strong foundation for growth and recognition.